Description
Early Diet Pill Weight Loss Guide from the Kyron Foundation.
Reducing The New Common Sense Way. Distributed by Kyron Foundation Inc. Successor to The Continental Pharmaceutical Corporation. Chicago, Illinois. 1948.
Scarce copy of early weight loss pill promotional pamphlet and diet guide originally published by the Continental Pharmaceutical Company to help sell their supplements. “The Kyron Way”, as the program was called, immediately came under fire from the Post Office for potential fraud over its advertisements promising to help women “lose ugly fat” with the company raising further concerns by shutting its doors and reopening as “The Kyron Foundation”. Difficult to find due to the ban on sales of Kyron diet pill products in New York City and several markets, this presumed second edition, from just after the late 1948 rebranding, places its creation in the same period as Marilyn Monroe’s early modeling work promoting the same product, an influence perhaps evidenced in the cover illustration. A window into the ideas about and techniques for dieting in the 1940s, the text provides essays on the causes of obesity and how to burn fat with calorie charts and menu plans inside and an unused weight tracking chart on the back wrap.
4” x 2.5”, pp48, staple bound pamphlet. Some tanning to illustrated wraps with two minor ink spots on front and back. Rust forming at staples, pages unaffected. Binding and pages clean. Near fine.
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